I’ve tried to write more about this than is here but there’s just nothing more that I can write which isn’t said by watching it. I think this advert is completely brilliant. It’s so good that at the end, when I finally see who is behind it, I just want to drink the pint that comes up on screen. I think it’s incredibly successful in lifting national pride as well as pushing their brand forward. Fantastic.
Does it make you want to drink that pint at the end? If you are in a pub and there's no decent cask beer on, what will you be drinking? I now know what my first choice will be. (to see the video in full widescreen look here)