Sunday 9 October 2011

The Session #56: Thanks to the big boys


No geekery. No snobbery. No preciousness. Just beer. Beer with a name up in bright lights. Beer which is available around the world. Which always tastes the same. Consistent. Identical. Good. Not awesome. Not incredible. Just good. If it wasn’t good then how would it sell so much? Marketing might make you buy it once but taste makes you buy it again. Good means it makes you want another. I’ll have another Bud. I like Bud. It’s got a story. History. They pioneered pasteurisation and transporting beer; the first national beer brand. And as a light beer when most people drank dark beer. It’s a brewery which has grown, through family ties, expanded nationally then internationally. Beer Wars had them buying brands; ownership of the market was what they wanted. Buy-outs and mergers later, brands coming and going and changing. But Bud stayed the same. It doesn’t change. Wherever you drink it, wherever it’s made, it tastes the same. That’s an incredible achievement. It makes you trust, it makes it reliable. The present presence, overbearing for some, is a lifestyle for others. I’ll have a Bud.

Bit late on this one as it should’ve gone up on Friday... It’s been a busy week. This Session is hosted by Reuben at Tale of the Ale.

10 comments:

  1. Succinct, eloquent, and correct. I may choose not to drink Budweiser, but I don't call it crap. May I re-post this to my blog?

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  2. Thanks Mark, you got it up in time as I started writing the round-up today.

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  3. Perfect BBQ beer, a nicely chilled Bud

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  4. The ability to make beer EXACTLY the same millions and millions of times is nothing short of astounding. Is Bud my favorite, no but I do respect them.

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  5. Late to the party, but it's the right conclusion.

    It's good to see some more love for Bud.

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  6. Can Bud be substituted for Fosters/Carling here?

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  7. Have to disagree, there are few beers I dislike more than Bud. Millers and Heineken are perhaps the only two I dislike more!

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  8. Anon - No, I don't think they can. Budweiser has so much history and such a huge story in American beer that Fosters, et al, just don't have.

    Grant - It's not necessarily about the taste (though I do enjoy Bud), it's more about their position in American beer history for me. On a hot day a cold Bud really hits the spot and does it far better than most other lagers.

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  9. Hear hear. It may not be mind blowing but it's done well. Still one of the most expensive beers to produce in the world and despite Inbev's will, still putting quality over volume (just). I personally won't have a Bud but I will defend to the death your right to have one.

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