No geekery. No snobbery. No preciousness. Just beer. Beer with a name up in bright lights. Beer which is available around the world. Which always tastes the same. Consistent. Identical. Good. Not awesome. Not incredible. Just good. If it wasn’t good then how would it sell so much? Marketing might make you buy it once but taste makes you buy it again. Good means it makes you want another. I’ll have another Bud. I like Bud. It’s got a story. History. They pioneered pasteurisation and transporting beer; the first national beer brand. And as a light beer when most people drank dark beer. It’s a brewery which has grown, through family ties, expanded nationally then internationally. Beer Wars had them buying brands; ownership of the market was what they wanted. Buy-outs and mergers later, brands coming and going and changing. But Bud stayed the same. It doesn’t change. Wherever you drink it, wherever it’s made, it tastes the same. That’s an incredible achievement. It makes you trust, it makes it reliable. The present presence, overbearing for some, is a lifestyle for others. I’ll have a Bud.