Grab your diaries and put a big red circle around the Royal Wedding weekend (29 April – 2 May) and inside that circle scribble the words ‘Open It!’ because it’s time to go into the dusty depths of the beer cellar and open something good just for the sake and fun of opening something good.
Open It! is there for those bottles that are set aside for a special occasion which invariably never comes. It’s for those bottles that take pride of place in the cellar but never end up getting opened before sadly replaced by shiny new bottles. It’s for that one beer you’ve been waiting to open but just didn’t know when to open it. Or, it’s just for sitting down and opening something different, something you’ve always wanted to try or something brand new.
It’s about drinking a good beer and sharing it with others, whether in real life or online in blogs, twitter or on facebook. Maybe you’ll open that prized old ale, perhaps it’s a brand new release, maybe you want an Open It! party to get through a few special treats, whatever, let’s just open some great beer and drink it!
Do it any time over the weekend of 29 April – 2 May. Feel free to use the logo (designed by Rich from myBrewerytap and Magic Rock Brewery) and use the #OpenIt hashtag on twitter. Let’s drink some good beer!