I’ve spent a lot of money on beer in the last few years As I want to try lots of different beers I’m happy to pay a premium for something that I know has got some story to it, is rare or unusual. Because of this I regularly spend up to or beyond £10 on a bottle (though £10 is my flinch point where I think again if I actually want to spend that much on one beer). Ultimately, if it’s a beer that I want to try then I’ll buy it, but what I’m interested in is how re-buyable these expensive bottles are?
I want to try new beers and I like trying new beers but I also have favourites which are always in the cupboard or fridge ready to go. Most of these favourites are every day beers but there are a few special ones which I can’t resist – some Mikkeller beers, Struise, some big American stouts. If the beer costs me less than £2 a bottle then I don’t think twice and I buy it but if that favourite beer costs a lot more then I feel should justify the expense...
The price variable with bottles is large. Each different beer has its own value (it has to be a pretty special 5% beer for me to pay £4 for it, unless it’s in a big bottle) but of the expensive ones, which will I return to? If an online shop gets a pallet of interesting beers in then I’ll likely buy some of the ones I want to try, regardless of cost, but if the same shipment comes in a few months later then do I buy the same ones again even – the ones I really enjoyed – at £12 a bottle? Or do I buy eight bottles at £4 each? Or do I just buy a completely different selection?
It needs to be pretty damn good for me to buy a second bottle of beer which costs over £10 – the first time is ok, the second I think again, whatever it is. For many beers I’ll flinch at £5-6 if I’ve had it before, so I guess that means I’m a fairly fickle first time buyer of beer bottles. That also means I buy lots of beers once, tick them off as done, and move on. I will buy them again but usually only for a dedicated occasion, maybe a food pairing or to share with friends who I know will like it.
So how rebuyable are expensive bottled beers? What’s your flinch point on the price tag? Buying them once is okay for the curious drinker like me who wants to try new beers from favourite or different breweries, but how much is too much when you go back for more?