Saturday 26 March 2011

European Beer Bloggers Conference 2011: The Agenda

The agenda for the European Beer Bloggers Conference, which is taking place in London on 20-22 May 2011, is now set and I think it looks fantastic! We’ve tried to pull together people and sessions which will be interesting to a wide range of people while also being relevant, interesting and fun.

This is what we’ll be enjoying and everything is at The Brewery unless otherwise stated...

Thursday, May 19, 2011
Optional pub crawl in London for anyone who wants to start a day early. Details to be announced.

Friday, May 20, 2011
12:00PM         Registration & Meet the Sponsors (and drink some beer!)
2:00 PM          Welcome from Scott Wilson, Director of Public Affairs, MolsonCoors
2:15 PM           History of Brewing in London with Peter Haydon from Meantime Brewing
3:00 PM            British and Worldwide Beer Markets – Past, Present, and Future with David Sheen from British Beer & Pub Association
4:00 PM            Do’s and Don’ts of Beer Blogging with Pete Brown, Mark Fletcher, & Melissa Cole
5:00 PM            Identifying Flavours and Off Flavours in Beer with FlavorActiV
6:30 PM            Dinner at The Brewery courtesy of MolsonCoors
8:30 PM            Evening Party at The Brewery – details coming soon

Saturday, May 21, 2011
9:45 AM             Breweries and Social Media panel
10:45 AM           International Beer Blogging panel
11:45 PM            Shaking up the Brewing Scene with Martin Dickie from BrewDog
12:30 PM            Lunch on your own at local restaurants and pubs (although I’m working on something which would be very cool…!)
2:00 PM             Session with the British Guild of Beer Writers – details coming
3:00 PM             Beer and Food Pairing with The Beer Academy
4:30 PM             Live Beer Blogging
6:00 PM             Dinner at Dirty Dick’s Pub with Wells & Young’s
8:00 PM             Night of Many Beers at Camden Town Brewery

Sunday, May 22, 2011
11:00 AM           The Effect of Ingredients on Beer Flavour at Fuller’s Brewery
12:00 noon        Brewery tour at Fuller’s
1:00 PM              Lunch at Fuller’s
2:00 PM             Conference finish
4:00 PM             Optional: Arsenal at Fulham football match, last game of the season (tickets extra) or visit a few pubs or go home and recover

The Friday night sponsor has been confirmed and we’ll announce it as soon as they finalise their plans, but if we get what has been proposed then it truly will be something unmissable (seriously!). The Dos and Don’ts blogging session will look at lots of different issues to do with blogging, such as free samples, using video, advertising, length of posts, and so on (if there’s any particular issue you think needs addressing then say!). The Breweries and Social Media panel will be interesting to see things from the other side of the mash tun and we’ve got some great people lined up for that. I love the idea of the Off Flavour session and we’ll be getting spiked samples of beers to learn more about off flavours and their causes. The Guild of Beer Writers will probably be doing a session on the Future of Beer Writing with a couple of speakers and then the chance for the floor to have their own input.

For the Live Blogging and Night of Many Bottles we’ve got some cool breweries signed up already, which is very exciting, including the promise of a few breweries that I know will get the beer geek pulse rate jumping up. We’ll be able to announce all these details better in the next few weeks, including all the breweries taking part. We’ll be at Camden Town Brewery so we can have a brewery tour and there’ll be beer served from every dispense.

If any brewers want to sponsor then there are still a few slots available – contact me to find out more. The Conference is also aimed at bloggers from around the world (and to those who blog about wine and food as well as beer) and we’ve got a few travelling from around Europe to attend. If you are from a brewery and want to attend to find out more about blogging and meet writers and industry professionals then you are very welcome to sign up!

There’s less than two months to go so get your tickets and hotels sorted if you are planning on attending! 

1 comment:

  1. Really looking forward to this event Mark. Will be great to meet you all and share some beers!
    Greetings from Sweden (via San Francisco)