This is a follow-up to yesterday’s blog about the type of beer branding which I really dislike. Seeing this post by Boak & Bailey reminded me of the label shown above from Watermill Inn and Brewing Co. Take a closer look and read it through.
I spot a couple of mistakes straight away – a missing apostrophe in ‘lovers’, an extra apostrophe in an ‘it’s’ and premises spelt wrong. I’m hyphen-happy so I’d add some hyphens into this, too – between award and winning, beer and lovers [sic] and hand and crafted. I would also question the use of ‘real pub’ (one assumes that this is opposed to a fake pub). And in the address I’d like a space between the comma and ‘near’. I will overlook the comma after ‘real pub’. The good news is that 'accommodation' is spelt correctly.
What makes these mistakes especially frustrating is that the front of the label has obviously been well-designed and lots of effort has gone into it (see here for more of them - you probably can't tell from the picture but it's very smart with graphics jumping off the label as if it was a 3D model). Even the paper it’s printed on is of a high quality. For this level of design and detail it must have passed by a few people and for none of them to spot those errors is just not good. As the front - even if it’s not a design I personally like (a dog dressed as Darth Vader?!) - looks bold and well designed, I feel some confidence that the beer will also have had the same effort put into it. The shoddy spelling on the back makes me think again.
The beer is actually really, really good. It pours an almost-opaque black-red with a thick, smooth head. The aroma is what grabs me: treacle sponge, raisins, chocolate, figs and a little milk. It’s rich and roasty, smooth and fruity with dried fruit and a cakey depth. I liked it a lot. Not sure if I’d like a few pints of it but by the bottle I enjoyed every gulp.
I know some people aren’t good with spelling and grammar, I understand that, but there’s always someone around to take a look at it and check it. If you aren’t sure then I’ll even take a look at it for you – just email it over to me.
Breweries: please try not to make spelling, grammar and punctuation mistakes on your beer labels. As Boak & Bailey say in their post: “Even a small typo can send the message that you are sloppy and careless. Avoid exclamation marks, too: they will make you look hysterical.” Amen to that!
I’ve read my post through a few times to try and make sure everything is spelt and written correctly. I’m sure someone will tell me if not!